Prakhya Nair
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Content Manager, WebEngage
Prakhya Nair is a Content Manager with 6+ years of experience across all things content. An avid reader, dancer, writer and linguist that is constantly on the lookout for new things to explore, she aims to add a dash (or a pailful) of creativity to everything she writes.
Articles by Prakhya Nair
3 Mins Read
28th August, 2025
For department stores and multi-category giants, the real challenge isn’t more campaigns — it’s mor…
3 Mins Read
28th August, 2025
For fashion and beauty brands, up to 40% of sales now happen inside WhatsApp.
The difference? Sm…
4 Mins Read
20th August, 2025
Every delay in your journey automation costs you actual bookings — not vanity metrics.
Here’s ho…
3 Mins Read
8th August, 2025
The difference between brands that capture anonymous visitors and those that don’t?
₹2.3 crore…
4 Mins Read
8th August, 2025
For every 10,000 missed follow-ups, you’re looking at crores in lost disbursals, renewals, or top-up…
10 Mins Read
20th February, 2025
When you think about keeping your e-commerce store running smoothly — one of the things that often c…
